Fish for Livelihoods Activity. Social and Behavior Change Strategy

Abstract

The aim of developing the SBCC strategy is to increase the adoption and maintenance of positive behaviors among mothers of young children and small-scale fish farmers. The strategy is developed to be achievable within the F4L Activity period, and in recognition of two major constraints: COVID-19-related restrictions and uncertainties due to an ongoing political crisis. This strategy is intended to be used by WorldFish and WorldFish's F4L Activity implementation partners as a roadmap of the communication activities and platforms that Activity will pursue.