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dc.creatorKambewa, E.
dc.creatorIngenbleek, P.
dc.creatorVan Tilburg, A.
dc.date.accessioned2018-10-29T09:09:33Z
dc.date.available2018-10-29T09:09:33Z
dc.date.issued2008
dc.identifierhttp://jmk.sagepub.com/content/28/1/53.abstract
dc.identifier.citationJournal of Macromarketing, 28(1):53-67
dc.identifier.issn0276-1467
dc.identifier.urihttps://hdl.handle.net/20.500.12348/1581
dc.description.abstractAlthough fair distribution of incomes within marketing channels and systems receives increasing attention in companies' corporate social responsibility policies, the marketing literature offers few insights that may be helpful to initiate projects that improve incomes of primary producers in mainstream marketing channels. This article deals with the question of how projects that aim at increasing primary producers' incomes can be initiated in mainstream marketing channels: Who is the channel member that is best suited to take initiative, and why should it be this partner? The study analyzes problems at primary levels of a fresh fish channel from East Africa to the European Union, and it examines from downstream whether channel partners are aware of the problems and how responsible they feel for them, and it assesses their willingness to take action. Propositions on the initiation of projects that improve primary producers' incomes are developed and implications are discussed.
dc.formatapplication/pdf
dc.languageEn
dc.publisherSAGE Publications Inc.
dc.sourceJournal of Macromarketing
dc.titleImproving income positions of primary producers in international marketing channels: the Lake Victoria EU Nile perch case
dc.typeJournal Article
dcterms.bibliographicCitationKambewa, E.; Ingenbleek, P.; Van Tilburg, A. (2008). Improving income positions of primary producers in international marketing channels: the Lake Victoria EU Nile perch case. Journal of Macromarketing, 28(1):53-67
dc.description.versionPeer Review
cg.coverage.regionAfrica
cg.identifier.worldfish1028
cg.subject.agrovocmarkets
cg.subject.worldfishfish trade
cg.subject.worldfishsmall-scale fishers
cg.identifier.statusLimited access
cg.identifier.ISIindexedISI indexed
cg.contribution.worldfishauthorKambewa, E.
cg.description.themeSustainable aquaculture
cg.identifier.urlhttp://jmk.sagepub.com/content/28/1/53.abstract


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