Digital market place to connect smallholder fish farmers to fish buyers of different kinds throughout the country and to promote a futuristic and sustainable business model.

Abstract

Smallholder fish farmers are the victims of demand uncertainty and price fluctuation; as a result, final consumers are also victims of preservative contamination in fish. Fish Bangla plans to increase the profit margin of smallholder fish farmers by providing timely, actionable, localized and accurate information through developing a digital marketplace (mobile app supported by a call center) to connect smallholder fish farmers with fish buyers throughout the country. In this project Fish Bangla tried to solve the problem with the help of technology by providing timely, actionable, accurate and relevant information to both fish farmers and suppliers so that none of them need to make a loss and finally consumers get good quality fishes.