Business strategy development for promoting Solar powered pump and water recycling system for increasing the hatchery productivity with quality seed production

Abstract

The study was conducted mainly for two key purposes. Firstly, to assess the level of interest as well ability of hatchery, nursery and fish farmers in introducing solar powered machineries and equipments which are environment friendly, cost-effective (in the long-run and in terms of production cost), growth potential and profitable. The second purpose was to find ways to make the product affordable and accessible by the intended users through development of a ‘business strategy’ for APT that satisfies both potential buyers (hatcherer, nuserer and fish farmers) and supplier of solar products (APT).