Malaysian Public Perception of Sustainable Aquaculture Products

Abstract

Malaysian public awareness of sustainable aquaculture is growing, particularly regarding environmental conservation and food safety. However, acceptance of products from Good Aquaculture Practices (GAqP) and nature-based aquaculture (NbA) remains early-stage due to price sensitivity, limited understanding of sustainability labels, and confusion over farmed vs. wild fish quality. Studies show that with clear certification and trustworthy information, consumers—especially health‑ and environment‑conscious groups—are increasingly willing to support and pay more for sustainably farmed products. Strengthening public education, improving transparent labelling, and ensuring affordability can accelerate Malaysia’s transition toward greener, more climate‑resilient aquaculture.