Agency and behavior change in agricultural research for development: New directions for guiding agri-food system transformations

Abstract

CONTEXT: Agri-food system transformations require change across sectors and actors within the system. Initiatives contributing to these changes need to connect system change processes to individual and collective agency and behaviors. OBJECTIVE: We propose a conceptual framework on agency and behavior change for transforming agri-food systems (ACT framework). ACT emphasizes agri-food system actors’ behaviors with attention to their power, agency, and the influence of structural agri-food system elements. Researchers can apply ACT to assess an initiative’s contributions to changes in system elements through individual and collective behaviors. METHODS: We conducted literature reviews and key informant interviews for 29 initiative case studies. Using ACT, we identified patterns in terms of initiatives’ targeted actors, behaviors, and the factors shaping actors’ agency and behavior. We then applied ACT in an initiative in Zimbabwe to develop a theory of change that links behavior change pathways with broader systems transformation. RESULTS AND CONCLUSIONS: The reviewed initiatives focused heavily on shaping producers’ behavior through knowledge transfer, less often considering other actors and structural challenges and opportunities. Key informants frequently reported enablers and impediments to achieve initiative outcomes that were associated with structural system elements. Few were able to articulate their initiative’s theory of change and underlying assumptions. SIGNIFICANCE: ACT can support a more diverse and theory-based exploration of agri-food system initiatives’ target actors, behaviors, and factors shaping behaviors. Development professionals can apply the ACT framework to design more effective TOCs that attend to diverse actor groups and leverage the factors influencing these actors’ agency and behaviors.