Factors influencing consumer preferences for wild-caught and farmed fish in Egypt

Abstract

Egypt has experienced a significant shift in fish production in recent decades, with 79% coming from aquaculture by 2021. However, the impact of this shift on consumer preferences has not been studied, leaving a knowledge gap when developing policies and marketing strategies. This study aimed to identify factors influencing consumer preferences for wild-caught and farmed fish in Egypt and the reasons for these preferences. A survey was conducted among participants (n = 1,100), and data were analyzed using descriptive and binary logistic regression analyses. The findings revealed that Egyptian consumers prefer wild-caught fish, perceiving them to have superior taste, health benefits, and nutritional value compared to farmed fish. These reasons directly influenced consumer preference for wild-caught fish, as evidenced by the statistically significant results. Interestingly, demographic and economic factors, fish consumption frequency, and sources did not significantly impact consumer preferences. Understanding these factors allows for marketing strategies that positively shape consumer behavior and drive demand for farmed fish.